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Privacy Policy

Your privacy matters to us – and we want you to clearly understand what data we process, for what purpose, and who is responsible (see Legal Notice).

On this page, we explain in a clear and transparent way which personal data is processed when you use our website, which tools we use, and how you can exercise your rights.

Our goal is simple: transparency, control, and a privacy-friendly approach – without unnecessary surprises.

1. Controller

The controller responsible for data processing on this website is the operator listed in the Legal Notice.

2. General Information

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with applicable data protection laws, in particular the General Data Protection Regulation (GDPR), as well as this Privacy Policy.

Using our website is generally possible without providing personal data. Where personal data is collected on our pages (e.g. name or email address), this is done on a voluntary basis or on a clearly defined legal basis. Data is only shared with third parties as described in this Privacy Policy.

Please note that data transmission over the internet (e.g. communication by email) may have security vulnerabilities. Complete protection of data against access by third parties is not technically possible.

Our website uses cookies. Cookies are small text files stored on your device and do not cause any damage.

We distinguish between:

  • technically necessary cookies, which are required for the operation of the website, and
  • optional cookies (e.g. for analytics and statistics purposes).

Optional cookies are set only after you have given your explicit consent. Your consent is managed via the Shopify cookie consent tool used on this website. You can change or withdraw your consent at any time.

Disabling optional cookies may limit certain website functionalities.

4. Server Log Files

The hosting provider automatically collects and stores information in so-called server log files, which your browser transmits automatically. This includes:

  • Browser type and version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing device
  • Time of the server request

This data is processed based on our legitimate interest in ensuring the technical stability and security of the website. This data is not merged with other data sources.

5. Contact Form

If you send us enquiries via the contact form, your details, including the contact data you provide, will be processed solely for the purpose of handling your enquiry. Processing is based either on your consent or on the performance of pre-contractual measures. Data will not be passed on without your consent.

6. Newsletter

If you subscribe to our newsletter, we use your email address exclusively to send the requested information. Subscription is based on your explicit consent, which you may withdraw at any time via the unsubscribe link in the newsletter.


7. Analytics & User Interaction Analysis

To improve usability and analyze how our website is used, we employ consent-based analytics tools. These tools are activated only if you explicitly consent.

Google Analytics (GA4)

If enabled, this website uses Google Analytics (Google Ireland Limited). Google Analytics uses cookies that allow analysis of website usage.

  • Data processed: Usage and interaction data, shortened IP address, device and browser information
  • Purpose: Website usage analysis and reach measurement
  • Legal basis: Your consent (Art. 6(1)(a) GDPR)

The IP address is anonymized within the EU. Data transfer to third countries cannot be ruled out.

Hotjar

We use Hotjar to better understand how users interact with our website (e.g. through heatmaps and anonymized session recordings).

  • Data processed: Mouse movements, clicks, scrolling behavior, device and browser information
  • Purpose: Improving usability and website ergonomics
  • Special feature: Hotjar masks sensitive input fields and does not record directly identifiable personal data
  • Legal basis: Your consent

Hotjar is loaded only after consent has been given.

Microsoft Clarity

We use Microsoft Clarity to analyze website interaction through aggregated usage statistics and session recordings.

  • Data processed: Interaction and usage data, device and browser information
  • Purpose: Optimizing website structure and user experience
  • Legal basis: Your consent

Microsoft Clarity is activated only if you have consented to analytics cookies.

8. Data Retention

Personal data is stored only for as long as necessary for the respective purposes or as required by statutory retention obligations. Analytics and statistical data is evaluated in aggregated or anonymized form.

9. Your Rights

You have the right at any time to:

  • Access your stored personal data
  • Correct inaccurate data
  • Request deletion or restriction of processing
  • Withdraw previously given consent
  • Object to certain types of processing
  • Data portability

You also have the right to lodge a complaint with a competent data protection supervisory authority.

10. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy in order to reflect legal requirements or changes to our services.